Under Armour RUSH - Influencer Kit

As part of the launch of the UA RUSH line, we were tasked to inspire earned social media through an unforgettable unboxing experience that, in itself, simply and powerfully explains the RUSH technology and its benefits.

  • Collaborated to create three concepts for the seeding box, conceptualizing a unique theatrical unboxing experience for each one
  • Simply and powerfully explain RUSH cellient technology and its benefits
  • Rapid visualization; created mood boards, sketches, and quick models to visually express ideas
  • Stablished strategic principals for each design scheme
  • Considered target budget for final designs, tier 1 box should cost less than $500, and tier 2 less than $15

FITCH /  ︎ James Pentergrast & Nicoló Bernardi