work in progress  

900 N Michigan Avenue

As a Lead Designer in this project, my focus was on revamping strategic areas of the mall that brought the best customer experience and ROI. As a result, the 10M renovation attracted 17 new tenants, increased the mall’s foot traffic and its presence in social media, attracting a younger demographic.

Responsibilities:
  • Designed a brighter entrance portal, new exterior signage, and luminescent interior wayfinding, which allows the visitors to locate stores effortlessly on the adjacent floors
  • Leveraged insights from customer data and client workshops to conceptualize and iterate solutions
  • Rapid visualization; creation of sketches, mood boards, diagrams, and mock-ups to visually express and test ideas
  • Simplified the interior architecture by removing ornamentation in the atrium and in the corridors’ ceiling to bring the focus back to the storefronts
  • Integrated a media experience across digital canopies, two modules at the mall’s entrance and eight more in the atrium’s ceiling to bring artful moments of delight to customers
  • Led internal creative brainstorms, client presentations, workshops and progress reviews
  • Managed a team of 3-6 multi-disciplinary designers, interns, 3D modelers, technologists, model makers, and VR visualizers
  • Collaborated and briefed architects, engineers, lighting designers, and specialty vendors

Awards/Publications:
IDA Design Awards 2017 — Honorable Mention

Chicago Business Journal — The 900 North Michigan Avenue Shops rushing to stay relevant in mall-challenged America, Jun 2017
Chicago Curved — Mag Mile retail complex getting new entrance, LED ceiling art, and food hall, Nov 2017
Haute Living — Quick Hits: Take a Glimpse at Plans for the 900 Shops Major Renovation, Jun 2017
Digital Signage Connection — Chicago’s 900 North Michigan Shops Installs Digital Skylight Tapestry, Aug 2018


ESI Design / ︎ Caleb Tkach